Inside The CW's Sports Revamp—And What It Means for Advertisers

The CW Is Doubling Down on Sports

The CW is in the midst of a major sports revamp. The network has acquired the rights to several high-profile sports properties, including the NHL, the NBA, and the NCAA Tournament. This is a significant move for The CW, which has traditionally been known for its focus on scripted programming. However, the network is betting that sports will help it attract a wider audience and boost its advertising revenue.

What Does This Mean for Advertisers?

The CW's sports revamp is a major opportunity for advertisers. The network's sports properties reach a large and affluent audience. In addition, The CW's sports programming is typically more exclusive than that of other networks, which means that advertisers can reach a more targeted audience.

How Can Advertisers Take Advantage of The CW's Sports Revamp?

There are several ways that advertisers can take advantage of The CW's sports revamp. First, advertisers can buy advertising time during The CW's sports telecasts. Second, advertisers can sponsor The CW's sports programming. Third, advertisers can create custom content that is integrated into The CW's sports programming.

Conclusion

The CW's sports revamp is a major opportunity for advertisers. The network's sports properties reach a large and affluent audience. In addition, The CW's sports programming is typically more exclusive than that of other networks, which means that advertisers can reach a more targeted audience. Advertisers should take advantage of this opportunity by buying advertising time, sponsoring The CW's sports programming, and creating custom content that is integrated into The CW's sports programming.